Why every musician needs a website

Your music deserves more than just a link-in-bio.

Social media and streaming platforms are important. They help you share your work, build an audience, and stay connected. But relying on one—or even a few—just isn’t sustainable.

Platforms change. Algorithms shift. Reach goes up and down without warning. And if one of them disappears—or you decide to leave it—your connection to fans can vanish overnight. All that work, all those people, gone with a policy update or layout change.

That’s why every musician needs a website.

A website is your home base. It’s the one place that’s entirely yours, where fans can find everything about you—your music, tour dates, videos, merch, links, story—all in one place. No algorithms. No distractions. No disappearing posts. Just you.

A lot of artists use link-in-bios like Linktree or social profile pages as a substitute for a website. It’s better than nothing, but it’s still limited. These tools point fans away from your identity and into a list of links—usually with someone else’s branding at the top. A real website gives you the same convenience and so much more: full control over the experience, your own design, and a place that actually feels like you.

Here’s why it matters:

1. You own it

Your site doesn’t rely on anyone else’s rules. You decide how it looks, what it says, and how fans interact with it. You control the experience from top to bottom. With a custom domain (bestbandintheworld.com), your site becomes even more personal and permanent. You can take that domain with you if you ever switch platforms—it’s yours, not theirs.

2. It connects everything—and puts you in control

You can link out to your music, showcase videos, list tour dates, highlight your merch, run a mailing list, and connect your socials—all in one place. Your website gives you a clean, consistent space where fans can see the full picture—not just fragments scattered across different platforms.

3. It builds trust

Having a website shows you're serious. It’s where fans, booking agents, venues, labels, and managers go when they want to know who you are and what you’ve done. It looks professional, it looks intentional—and it makes people take you seriously.

4. It works across the board

Your website isn’t trying to replace your other platforms. It supports them. It brings everything together and makes your online presence stronger, no matter where your fans find you.

5. You get better data

Websites give you real insight into who’s visiting, where they’re coming from, and what they’re engaging with. Supertape goes even further by pulling in follower and audience data from all your connected platforms—music, socials, and video—so you can see how you're growing across the board. That kind of visibility helps you make informed decisions and stay in control of your career.

6. It lasts

Platforms come and go, but your site stays. If everything else vanished tomorrow, your website would still be there, working for you.

Conclusion

Your fans shouldn’t have to hunt across platforms just to hear your music or see where you’re playing next. A website brings everything together—your releases, shows, videos, merch, and socials—so fans can connect with you in one place.

Supertape makes it easy by creating a beautiful, automated website that updates itself with your latest releases, merch drops, videos, and tour dates.

Start your free Supertape site and give your music the home it deserves.