Alternatives

Before the rise of streaming and social media, traditional websites were the standard for artists. Musicians created expansive sites with audio players, digital downloads, photo galleries, and message boards—serving as dedicated online hubs for themselves and their fans.

Then streaming services and social media platforms changed everything. Fans began discovering and interacting with artists entirely on those platforms, making traditional websites now seem unnecessary when a simple link in bio page could guide fans to all your platform profiles and latest releases there.

Now, platforms dominate. Platforms are critical tools for artists, but their algorithms and priorities dictate who gets exposure and limit how much you know about your audience. Artists have lost their power and unique online identities, reduced to platform-controlled profiles and basic link pages.

This is why we made Supertape—to give musicians an independent online home that leverages the strengths of platforms without relying on any individual one. We combine the efficiency of a link in bio with the customization of a traditional website, and automate everything for working artists.