The musician’s guide to building a better link in bio

Your bio link is one of the most overlooked pieces of your music marketing strategy.

It’s what people click when they’re curious. It’s where strangers land after hearing about you. And it’s your best chance to turn that curiosity into action.

If someone’s checking out your bio link, they’re already interested. Your job is to make it easy for them to go deeper.

Why your link in bio matters

Every artist posts links in their bios—but not every artist thinks about what those links are for.

A good link in bio:

• Reduces friction and confusion
• Makes it easy for fans to find what they’re looking for
• Encourages action—whether that’s listening, watching, following, or buying

Bad ones send people in circles or make them work too hard. And when that happens, most people just move on.

What to include

There’s no perfect formula, but here’s what usually works best:

• Your newest release: One clear CTA, like “Listen now” or “New single out.”
• Tour dates or tickets: Especially if you’re actively playing shows.
• Merch: If you have a store or a new drop.
• Newsletter signup: A direct way to stay in touch with fans.
• Socials or content: TikTok, YouTube, whatever platform you’re most active on.

You don’t need to include everything—just the stuff that’s most relevant right now.

And if you want to know what kind of CTA works best, check out our post on how to write better CTAs for your music.

What to avoid

• Cluttered lists: 10+ links is overwhelming. Stick to 3–5 solid ones.
• Outdated info: Old releases, broken links, or “new single” labels on year-old tracks make you look inactive.
• Generic CTAs: “Click here” doesn’t tell anyone why they should.

Where should your link go?
You only get one—so make it count. The goal is to make it easy for fans to take action.

A few solid options:

• A smart link for your newest release
• Your Bandcamp page (if that’s where you sell music or merch)
• Your Supertape site—a clean landing page with your music, videos, merch, and social links, all in one place

Whatever you choose, make sure it’s simple, mobile-friendly, and points fans where you want them to go.

Whatever you choose, make sure it’s fast, mobile-friendly, and easy to update.

Want more on smart links? Here’s our full guide.

Don’t forget to update it

Your link should change as your priorities shift. If you’re on tour, make the link about tickets. Dropping new merch? Move that to the top. New video out? Feature it first.

Your fans shouldn’t have to guess what you want them to do next.

Final thoughts

A great link in bio removes friction—and gives curious listeners a reason to click, then stick around.

You don’t need a complicated setup. Just something fast, clear, and focused on what matters most to your fans right now.

Your Supertape site already works as a link in bio. Add your music, merch, shows, and newsletter signup—all in one place. No extra tools. No separate logins. Just one link that works hard for you.
Try Supertape and build a link in bio that gets fans listening, watching, and buying.